The Whimsical Journal

This is where we talk about the real creative life — the messy bits, the magic bits, and everything in between.

Expect posts on art, business, and mindset, plus behind-the-scenes chaos from the studio (and the occasional snack review from Pudding 🐧).

Whether you’re building your dream biz or doodling for fun, you’ll find something to make you feel seen, inspired, and maybe a little called out (in the nicest way possible).

Blog

The Words That Mean Nothing Once You've Already Paid

The Words That Mean Nothing Once You've Already...

Curated. Premium. Corner. Three words that sounded like promises, until the invoice was paid and the definitions started changing.

The Words That Mean Nothing Once You've Already...

Curated. Premium. Corner. Three words that sounded like promises, until the invoice was paid and the definitions started changing.

How I Decide What to Make (and What to Let Go Of)

How I Decide What to Make (and What to Let Go Of)

Feeling overwhelmed by ideas? Here’s how I decide what to make — and what to let go of — without chasing every suggestion.

How I Decide What to Make (and What to Let Go Of)

Feeling overwhelmed by ideas? Here’s how I decide what to make — and what to let go of — without chasing every suggestion.

Too many markets, not enough Saturdays

Too many markets, not enough Saturdays

More events, same buyers, shrinking urgency. Here's what a crowded market calendar is doing to vendor sales — and the questions every maker should be asking.

Too many markets, not enough Saturdays

More events, same buyers, shrinking urgency. Here's what a crowded market calendar is doing to vendor sales — and the questions every maker should be asking.

When everyone agrees your work is good and nobody buys it

When everyone agrees your work is good and nobo...

When everyone agrees your work is good and nobody buys it, what actually went wrong? A market vendor breaks down Craft Fest 2026 honestly.

When everyone agrees your work is good and nobo...

When everyone agrees your work is good and nobody buys it, what actually went wrong? A market vendor breaks down Craft Fest 2026 honestly.

Preparing for My First Convention Market: What I Learned

Preparing for My First Convention Market: What ...

Preparing for your first convention market? Here are the key lessons I learned — from mindset to preparation — to help you feel more confident.

Preparing for My First Convention Market: What ...

Preparing for your first convention market? Here are the key lessons I learned — from mindset to preparation — to help you feel more confident.

What I Deleted During My Website Migration (and Why)

What I Deleted During My Website Migration (and...

During my website migration, I deleted more than I kept. Here’s what I removed — and why decluttering brought clarity.

What I Deleted During My Website Migration (and...

During my website migration, I deleted more than I kept. Here’s what I removed — and why decluttering brought clarity.