8 Ways You can Support Your Friend’s Creative Business
It isn’t easy to run a business, so I’ve made it a point to try and support friends who are. Support can take many forms and it largely depends on what they need and what you’re able to provide.
1. Like and comment on their IG posts.
We all know getting seen on Instagram is harder than striking lottery. Every bit of engagement counts helps their content get seen by more people who would otherwise not realise their work existed. Remember, algorithms prioritise content that gets the most engagement so you’re helping them overcome the system.
2. Engage with their offerings.
This can be as easy as interacting with their Instagram stories, reading their blogs, signing up for their email list or using one of the freebies they offer like a free wallpaper. The next time you see them, mention how much you like their blog posts, or that you knew someone who needed help with something so you sent them your blog post. Share online if you love the freebies they provided and tag your friend’s account so people know where to go if they also want it.
3.Word of mouth.
Have your friend’s pursuits inspired you? Share their journey and works with friends if you think their work will resonate.
4. Show up.
Go to their markets, exhibitions, gallery openings and whatever events they have. Even if it’s just to say hello. Showing up shows that you care and any form of sharing that you can do for them is an act of love because it allows more people who are not in the artist’s sphere to find out about it and draw crowds to the event.
5. Connect them with opportunities.
Keep an eye out for opportunities such as art competitions, residency programs, or collaboration opportunities that may be of interest to your friend and let them know.
6. Write amazing reviews.
If you already have purchased their products, write them a glowing review on their website! Take pictures to share on social media and be sure to tag them. Good reviews go a looooong way in establishing credibility and helps bolster both the artist’s confidence and nudge potential customers toward a purchase.
The last two ways are the most obvious ways, which is monetary support. Of course, please only do so if it's within your means.
1. Commission Artwork.
If you have a specific idea or need for artwork, consider commissioning your artist friend. This provides them with both financial support and an opportunity to showcase their skills.
2. Go to your friend’s business when you’re looking for gifts for friends and family.
That’s not to say you just blindly purchase. If you know someone who would love what your friend makes, make a conscious effort to purchase from your friend’s small business first. The small business owner needs that sale more than a huge retailer. I have a mental list of all my friend’s businesses and anytime an opportunity for gifting arises, I first make a choice from the list of small businesses that I want to show support to because they are perfect for gifting.
Whether it’s chipping in with a little bit of social media engagement or actually purchasing their products or services, everything you do helps and would rightly be appreciated by your creative friend.
