Top 3 Reasons Why You Need a Blog for Your Creative Business
A blog might seem like an ancient tool out of place in today’s era of 30 second sound bites. But while everyone else is trying to climb to the top of the trending searches, only to be dethroned just as quickly as they ascended, taking a different approach can pay off. So here are three quick reasons a business blog is a good idea:
1. Organic, free marketing for your business.
A business blog isn’t so much a personal journal as it is a way for you to explain what your business does. It value-adds to potential customers by sharing snippets of your competencies and processes. Always keep your target audience in mind when you write content for your blog.
2. Blogs help your SEO ranking
When it comes to SEO rankings, getting as close to the first page as possible can make a big difference to your sales. If you write content that your audience finds helpful, it tells search engines that this piece of content is relevant to users and will in turn drive more traffic to your websites.
3. Building trust in the community
We now live in a world rife with scams and AI-generated content. By sharing your personal insights and the behind-the-scenes, people will have a better sense of what you do and greater confidence that you can actually deliver. Customers are more likely to buy from someone they can trust. You want to be that person.
There’s no doubt that running a blog would take time out of your already busy schedule. But a personal touch, authenticity and sincerity will go a long way to helping stand out amongst other creative businesses.
